Page 27 - INNO4CHANGE_WP3_T3_VET Tutorials_EN

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Pitch that persuades

Practical tips for product/service development and business plan

Social Enterprise Pitch Deck is a powerful tool for effectively telling your story to potential
investors. Using this tool, the learners will critically analyse their proposed solution for developing
1 a product/service. The reflection questions will facilitate a deeper insight and prepare the Social
Entrepreneur to confidently answer the probing questions of an investor and convince them
about the success of your approach by integrating the key factors in your pitch.
Present other tools that can help learners understand what they must do to catch the attention
of potential investors and convince them about the financial feasibility of your product/solution.
2 Mention that most of these tools are online, customisable and includes guidance and examples
to help you create and implement a first-rate pitch deck for your social enterprise.
Trainer/facilitators are advised to read and explore the suggested resources before presenting
them to the learners.
3 Ask the participants to read the article “How to effectively pitch a business idea” available on the
Harvard Business School Online.
4 The participants can download “The Ultimate Social Enterprise Pitch Deck” and do a mock
preparation for making a presentation.
Remember to introduce and clearly explain, during the session, relevant business terminology
5 that the learners might not know. Some of these terms can be social impact, market penetration,
brand equity, product lifecycle, impact metrics, social mission, feasibility, etc.

Storytelling That Moves People
https://hbr.org/2003/06/storytelling-that-moves-people

Cash Flow Forecast template
Resources How to effectively pitch a business idea
www.startuploans.co.uk/cash-flow-forecast-template/

https://online.hbs.edu/blog/post/how-to-pitch-a-business-idea

How to pitch your social enterprise idea to an investor
www.britishcouncil.org/voices-magazine/how-pitch-your-social-enterprise-idea-investor

The Ultimate Social Enterprise Pitch Deck
www.socialchangecentral.com/resource/ultimate-social-enterprise-pitch-deck/

INNO4CHANGE: Empowering innovation and entrepreneurship skills on social entrepreneurs