Page 25 - INNO4CHANGE_WP3_T3_VET Tutorials_EN

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Modules overview

Module 5: Product/service development and business plan

After the completion of this module, learners will gain key insights into product/service
development and crafting a social business plan, translating innovative ideas into viable
market offerings with strategic planning, while also integrating social goals into the business
model. The learners will understand how to devise, articulate, and assess the financial and
social implications of their business plans, readying them to take their concepts to market by
making effective pitch for financing their social business.

Module 6: Social business prototyping and testing techniques

After the completion of this module, learners are expected to apply the prototyping and testing
process for the development of a new social business activity, branch of business or a business
idea. The learners will recognise why some testing and prototyping techniques are more
suitable for social businesses, adapt them to their social business and demonstrate that their
innovative social product or service is a viable business idea.

Module 7: Marketing strategy adapted to the social economy

After completing this module, learners are expected to acquire comprehensive and specialised
knowledge about marketing strategy and content creation, focusing on the necessary building
of the marketing positioning. At the skills level, learners are expected to explore the roadmap
covering the way between an aspired marketing positioning and a digital content marketing
plan implementation to be able to implement in practice a marketing strategy by creating
digital marketing content to communicate the business offer marketing mix.

Module 8: Social innovation businesses monetising strategies and management

After completing this module, learners are expected to be able to launch and manage
successful social businesses. They will grasp key resources and nurturing strategies, analyse
monetisation models, develop management plans, assess multiple revenue streams, and
select appropriate management tools, aligning with the outlined learning outcomes.

INNO4CHANGE: Empowering innovation and entrepreneurship skills on social entrepreneurs