Page 26 - INNO4CHANGE_WP3_T3_VET Tutorials_EN

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Project-oriented activity 5

Pitch that persuades

Maximum of 15 A total of 180 minutes to
participants, to work in complete all steps
small groups of five

The aim of this activity is to provide the learners with the methods and tools so they can effectively
communicate and convince about the feasibility of creating a pattern-breaking social change.

In this activity the learners will have to complete a Social Enterprise Pitch Deck, an overview,
defining the approach and what one must get right early on to succeed. To do that, trainers
and/or facilitators must cover the following steps:

Step 1
Introduce the multiple perspectives of a Pitch Deck: (i) creating a road map for social
entrepreneur; (ii) identifying gaps for consultants; and (iii) telling story in a compelling way to
potential investors. Storytelling is the purpose of preparing this pitch.

Implementation Divide the participants into groups of maximum 5 in a group and assign each group with the task
Step 2

of preparing a pitch for their social innovation business. Identify a social cause or a market gap
and come up with a product/service to address it! Critically review your proposed solution using
the questions provided in the Tool 2 – Social Enterprise Pitch Deck.

Step 3

Ensure that your Pitch covers the key areas that “Define your approach” and “What you have to
get right early on” to ensure the success of your product/service.
Each group will prepare a Pitch Deck for telling story in a compelling way to potential investors.
Step 4
Use the reflection questions to ensure that you fill in any missing information for convincingly
presenting your Pitch to potential investors. Each group will present their Pitch Deck.

Step 5
The trainer/facilitator will debrief the session by giving feedback to the participants’ contributions
and provide tips to improve the Social Enterprise Pitch Deck.

INNO4CHANGE: Empowering innovation and entrepreneurship skills on social entrepreneurs