Page 5 - INNO4CHANGE_WP3_M8_Guiding session_EN

Importance of Monetisation

There is a link between monetisation and sustainability.

Financial sustainability ensures continuous social impact: financial sustainability is the

bedrock of a social business's ability to fulfill its mission over the long term. It enables the

organization to maintain and expand its operations, ensuring a sustained positive impact on

the target community or cause.

Diverse revenue streams protect against economic uncertainties: relying on a single source

of revenue exposes social businesses to financial risks. Diversifying revenue streams, such

as through various funding sources or product/service lines, helps mitigate economic

uncertainties and ensures a more stable financial foundation.